sample survey questions for event planning

One of the main reasons people attend live events is for the potential to meet new and useful people within the industry. With this expert-certified event planning survey template, you’ll learn who is planning to be present and what they would like to get from attending the event. Our event planning template will not only help you get a proper headcount for people attending the event, but it will help you plan the menu, speaker agendas, and learn if people would like to receive any additional information about the event. Issues with event technology adoption can stem from a lot of places, and this question can help you determine if you need to better explain the value of the tech or deliver better training/onboarding. This open-ended question will give you great insight into what specifically attendees liked about your event, giving attendees the freedom to speak more to their overall event goals and how the event satisfied them. 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These questions help you and your clients set up expectations and get a feel for where you’re both coming from. They allow you to take advantage of moments when the things you’re asking about are fresh in the attendees’ minds, and can provide insights that let you know if you have to pivot or modify your strategy on a dime. (scale from very satisfactory to unsatisfactory) 4. Event apps allow for targeted insights on attendee engagement during an event. It guides you as to what should be done, how to effectively and efficiently do it, and so on. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. What are your food preferences? Here are some example pre-event survey questions to ask before the event begins. It acts as an ice breaker and a “get to know you” question. Consider allowing registrants to help create the menu via polling options. (You could set filters for “weak coffee,” “long line” and “great workshop” for example). Sponsors love knowing how many people interacted with which session, which exhibitors were worth the money, and which products and services were attractive to attendees. The best conference and event survey questions to ask at each stage. The best survey questions to ask that will 1) provide the meaningful data you need to improve the quality and responsiveness of your programs 2) understand your attendees and deepen the relationships you’ve begun with them. This question should be asked of early-bird registrants (after ticket purchase/RSVP, but prior to the date of the event.) Based on the responses, tweaks can be made to speaker lineups, swag items, schedule times and more. At the end of the day, it’s good to know that you delivered on your promises, but sometimes you want to explicitly ask for constructive feedback – especially if your survey is not 100% anonymous. It’s also a good idea to survey the speakers themselves to ask how audio and other technology supported their speeches and presentations. Show them menus with allergen information both in advance and during the event. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. A first impression of the venue is a great metric to have, especially because post-event survey questions about the overall event can be tainted if attendees have a negative experience during the event. Are attendees able to be heard during Q+A sessions? Similarly, this blatant and direct question is a great indicator of overall attendee satisfaction. A good survey question is one that helps you get clear insights and business-critical information about your customers, including: Who your target market is How you should price your products What is stopping people from buying from you Was the layout counterintuitive? Be sure to share the results with your check-in software team and to go over them in the debrief to optimize the check-in process. surveys. Understanding what level of excitement there is surrounding each of the speakers is extremely useful data to have. Have you worked with an event planner before? (Yes/No) 2. Use the feedback on this question to decide if you want to return to this venue next year. There are generally three different types of event survey questions: Number driven, NPS-style questions that ask for something quantifiable (i.e. Creating a brand or event specific hashtag and spreading that on social media or having a competition can really help online engagement. From keynotes to locations and from venues to catering, there’s no shortage of decisions to be made. Interviewing people who have special needs can help you get an idea of what to look out for during planning. If so, what did you like and/or dislike about the experience? Event Planning and COVID-19: Questions and Answers. Post Event. It consists of questions about what people think should be included in the event and how they think they can make the event more appealing to the attendees. Remember to follow up with a qualitative question. Here are a few of them: Event survey data is the key to optimizing and improving the experience of your attendees. Ask questions like, “Do you have any dietary restrictions?” or, “Are there any questions you would like to be addressed at this event?” Of course, you can customize your questions to be as specific as you’d like. This question can explain which speakers should be brought back next year and which should be replaced. This question is especially important to ask of people who chose not to opt into your event. asking for permission to be contacted or ensuring that someone agrees to a privacy policy). Knowing if attendees plan on staying at the hotel your event is partnered with will help give the event organizers and hotel vendors an idea of the likelihood of filling up the expected block. It can be sent out during the feedback survey questions after the event. Here ar… Someone who answers with a 6 or below will potentially advise people not to come next year, making them detractors. Was the purpose educational? The first struggle with event survey questions is knowing what to ask to get the most actionable insights. Someone who answers with a 8-10 rating can be considered a promoter who is likely to speak well of your event. Was this your first time attending one of our events? Did the training content meet your expectations? Knowing what was difficult to navigate and where can help you control routes and traffic during your event, and let you know if you need to erect some maps on onsite signage or promote the event app for navigation. Use the results of this question to come up with a unique ice breaker at your event for attendees, or display the results at the event; one way to display this would be on attendee profiles, for example. Products. Integrations & Plug-ins. 9+ Event Operational Plan Examples – PDF; An event plan is basically the map that guides you and your team toward a successful implementation of an event. While you can include it in the mid-event survey questions, putting this question in the post event survey will work as well. Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. There are many ways to ascertain the answer to this question depending on the situation, and you should pay attention to your attendees’ body language and general attitudes throughout the event. Also, your questions should be customized for the event. That way, your event will meet the needs of every attendee. The following ten sample questions should provide a helpful example of the types of questions you may wish to include in a participant response survey. the Intelligence platform to run better events. Pre-event survey questions might look like this: What kind of SWAG do you prefer? It also sets you up to cater the event experience to them on-site and off. A fun way to ask this question is with signage at the exits of the event. Was it meant to facilitate lucrative connections? “while 35% complained of network issues, but 82% of those respondents were using flip phones”). How likely are you to tell a friend about this event? Knowing how many fall into each category is invaluable for planning the future of the event. The sample questions used here will help you gather information about what day of the week the attendees prefer the event be held, what topics they think should be covered during the event. Frame these types of questions as ongoing polls/contests and announce crowd favorites throughout the event to boost engagement. Our event survey tips and examples are designed to help you collect feedback and draw meaningful conclusions for your next event. Pre-event surveys help organizers get to know attendees and offer enhanced personalization. 1. An alternative (or complimentary) question you could ask is whether there is anything your attendees would like to have seen or done that could have improved the experience. “Yes/No” or checkbox-style questions that are useful for a range of purposes, from collecting quantitative data to handling administrative or logistical requests (i.e. 54% of event planners cited surveys as a tool they use to gauge attendee satisfaction and overall event success, but how do you know what questions to ask and when? These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. Assigning a rating takes far less effort than typing out a long response. If you’re tracking footfall using an event app, RFID, or some other technology, that should give you an indication of problematic areas. Free event planning evaluation survey template + sample questionnaire for hotels and restaurants. You’ll be able to choose the template when you begin creating a survey. Asking this question in advance can help you plan how many alternative meals will be needed during the event. Not only that, the number of respondents and what marketing they … These two insights together will inform your marketing in future events. If you cannot or do not have marketing automation systems in place to track this information, it is still worth taking note. Hopefully, those who were displeased with the event staff are few and far between, so reaching out to them to find out more information and offer a personal apology will go a long way in salvaging their event experience and proofing future events against similar issues. It is a great idea to leverage this information to create suggestions and to inform your content curation process both for this and future events. Compare the information gained from this question with insights on where attendees actually posted about the event while it was live. Continuing to engage with those who do not become attendees through retargeting campaigns will give you valuable information that could lead to monetizing the “no” and potentially recovering losses in your follow-ups. Pairing this with pointed yes/no binary questions or 1-5 rating questions can help you define the problem. Try this survey template for free! Making money as an event planner is all about ensuring that your clients are satisfied whenever they contract their events to you to handle on their behalf. Use that information to double-down on things that were well received and modify things that weren’t. This is often the last question in a post-event survey. Let’s take a look at the types of questions each of these surveys should include. Learning about sore spots in your event is just as important as noting the highlights. One of the most common post event survey questions, the results are commonly referred to as your ‘NPS,’ or ‘net promoter score’. Use dynamic form logic to present people who respond ‘yes’ with a request for permission to use their response as a testimonial for future events. Do you think the event met its goals? Follow this question up with an open-ended one that leaves room for suggestions of improvement. There’s no use finding out people didn’t like it if you don’t know what they didn’t like about it. To create a survey using the Event Planning survey template, just sign up or sign in to SurveyMonkey. What was your favourite thing about the event? Empower your organization with our secure survey platform. With our PDF Editor, it’s easy to customize your Event Satisfaction Survey Template so it matches your event. All of their feedback is valuable, and that should be reflected in the post event survey. Before you decide on that team building exercise, offsite, or holiday party, send out a corporate event survey to gather all of the data you need to make an informed decision. This is especially useful if you intend to have this feature on attendee profiles for the event as a conversation-starter during networking events. Enterprise. From the catering to the venue to decorations and more, a successful event takes a lot of strategizing and effort to pull off perfectly. While the questions we covered were typically best asked in a particular way and at a particular time, there are good things to keep in mind whenever you’re soliciting your attendees for feedback. (dropdown list of options) 3. Attendees at the same event might have different goals, so leaving the question a little vague and adding a comment box keeps it applicable to everyone. Is there ample seating for those who have injuries or get tired easily? Asking about audio during an event, rather than after, gives event organizers more data. Get your event survey started today. This question also helps attendees to feel valued and as if they have a voice. If you want to have content like this for your website. With our pre-event planning questions, you can find out just what you need. That way, your event will meet the needs of every attendee. 13. This post is brought to you by the EventMB Studio team. Ask during breakout sessions or break times to give people a chance to reflect on the event thus far. Do certain speakers require special accommodations in order to be heard or understood? Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. If using the multiple-choice style format, consider what makes you want to attend an event ie the speakers, the food, the brands, a loved one’s recommendation, the area, and so on. Organize your event in a way that will meet attendees’ expectations by finding out what people would like to learn. Don’t put a character limit on this question. Does the furniture set up allow for ease of maneuverability for attendees using a wheelchair? Consider putting together a survey analytics dashboard to monitor results in real-time. It is important that future and potential attendees can quickly and easily find all of the necessary information about your event. Whether you're a professional event planner or you've been tasked with planning your own company event, successfully planning a corporate event can be a nuanced and challenging affair. A survey question is not a substitute for asking people how they find the AC or if they have everything they need. Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Connect registrants before the event begins and share contact info in your event group and event app. Speakers are a huge draw to any event. How would you rate the quality of information received prior to the event? Allergies are an all-too-real hindrance for many people. Understanding what questions to ask and when allow event organizers to maximize response rates and gather actionable information. Both quantitative and qualitative data can be used to validate their choices to sponsors and stakeholders, prove event ROI and engagement, and tweak future events and marketing campaigns to ensure attendee satisfaction. Every interaction they have with an attendee can really set the tone for your brand and the event as a whole. (o… Having insight into the needs of your registrants can help you support memorable, tailor-made event experiences for them. How did you hear about this event? a numerical rating of a product, service or experience) or something that you plan to use to generate useful statistics later. If you’re not going to follow up with a qualitative question and you’re not concerned about tracking who responded, you can also provide a feedback stand on the way out of the check-in area. Events are an excellent time to showcase any new talent within the industry. This question, when left open-ended, can provide important details regarding accessibility and flow at the event venue. It is really important to have a gauge of how your attendees felt about the networking opportunities at your event, as positive feedback can be enticing for future installments. How did you hear about this event? Sample Event Survey Questions. However, we cannot guarantee that all the features will work properly. Is there a ramp and elevator on-site? Shared with the author’s permission. It also gives insight into the sessions and topics available at the event attendees are most interested in. It is imperative that we create inclusive spaces for our attendees. If you’re providing lead capture apps to exhibitors or dynamic polls and collaborative presentation slides to your speakers, you want to ensure that they were worth the investment and that the people they were intended to help made the most of them. It may be useful to have both styles in place, with the comment box appearing if someone selects ‘other’. Figuring out where people get confused in the event registration process is imperative for improving your engagement rate going forward. From the catering to the speakers to the products, having a concentrated number of influential people in the business to witness the launch of a new product brings a level of exclusivity and excitement to an event. The template is a pre event survey conducted by the event organizer to ensure they organize a well planned event for the people to attend. Post-event surveys are used to measure success and collect information that will fuel the strategy and logistics for your next event. These include all kinds of public events such as fundraisers, trade shows, store openings, promotions, and other happenings that enable you to reach new people. What you ask depends on when you’re asking. Organizers can have ideas going in about what messages they intend to share, and it is important to know if those messages were successfully communicated. With this expert-certified event planning survey template, you’ll learn who is planning to be present and what they would like to get from attending the event. It makes a case for sponsorship value, alludes to areas of attendee interest and can help inform the overall event program. 19 Event Planning Questions to Ask Before Giving Clients a Quote. The best event planning questions to ask corporate and wedding clients 1. Were the maps hard to access? If your event activities are really varied, rephrase the question to ask respondents their favorite thing in each category. Consider providing a perk or bonus for repeat attendees. Did they find the technology onerous or were they excited about it, but just uncomfortable using it? Use this question to help tailor your event experience to confirmed attendees. Asking this question well in advance will allow you to properly plan for these needs so that they are ready on the day. 10 training effectiveness survey questions to ask. Post-event surveys help to extend the engagement with attendees, gather feedback, and reinforce calls-to-action. While attendees with food-related allergies usually bring their medicine with them, it is best to bear them in mind when serving food at an event. Ask event clients the basics. Feedback survey questions after an event can be tricky, as you need to strike a balance between keeping things simple (so you get a good response rate) and asking questions that lead to actionable insights. Could they see the value? Having both a first and last impression will give event organizers a better holistic view of attendee satisfaction. New technology is penetrating every strata of the events industry, and it can be a lot to keep up with. Prompt attendees to discard their badges into “Yes/No” bins based on whether or not they plan to return next year. With the variety of dietary restrictions people have today, options are no longer optional. Engagement and satisfaction can be measured and monitored with keyword specific content streams. Like other pre-survey questions, this one also gives insight into areas for potential tweaks for future events, such as the number of hotel rooms needed. Use dynamic form logic to ask those who had a negative experience for their email contact and permission to reach out to them. Without feedback, it’s hard to know the needs and expectations of your target audience for future events. We’ll start the list of post event survey questions with some universal questions that can be used for almost any type of public events. A short and simple survey gets more responses. … If your survey platform allows for it, dynamically produce additional questions for ratings under 3 (or whatever the halfway point on your scale is) to home in on the problem with the venue. Tweak your itinerary based on the results of this question to allow for the potential of extra seating and photography/videography for your most popular speaker sessions. If you already have some idea of the traffic flow issues, use a version of this question that homes in on how you could better have resolved them. Just remember to ask permission the first time you gather this information and transparently explain what you’ll use it for. Event staff and volunteers are a crucial element to a successful event. Attendees posting about what they are learning or how much they enjoy your event act as free advertising for future events. Knowing on which platforms your audience is most likely to engage with your brand will help you direct your resources to the channels with the best returns. While you can direct people to a survey via email or through your event app, timely onsite prompts via RFID, biometrics and geotagging are becoming popular. Why did you choose to attend our event and what are you hoping to take away from the experience? Pose this question to speakers and vendors as well as attendees to boost your speaker and vendor network for future events. Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. SurveyMonkey. Event planning surveys are a quick and cost-effective way to obtain feedback from attendees. Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. Give attendees free reign to tell you however much they need to. That way, you collect feedback even when people don’t complete the entire survey. We’ve got the tools you need to create and send an event planning survey that will give you the information you need. It is very important as an event organizer to have a grasp on what the actual event takeaways were so you can learn about any potentially problematic discrepancies. This article explains the 30 best questions to ask in event surveys, and we’ll take you through what each question is for and how and when to ask it for the best results. Consider facilitating networking opportunities at your event by assigning attendees to a buddy or a group based on simile needs. Tip #2: Start your event survey with a general question. Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. All of this information will inform future campaigns. Asking the right questions is key to getting useful answers. Consider closing areas such as drinking fountains that cannot be adequately cleaned and disinfected during an event. Ask open-ended questions and include a comments column to discover your potential attendees expectations of the event. Consider combining responses to this question with data from RFID or biometric technology to make necessary adjustments to things like traffic flow and temperature. Post Event Planning Check List - review this list before moving to the post event planning board Design your post-event survey and send out to all attendees (see section list 6) Don't forget to ask for endorsement/review in your survey Invite them to a Facebook Group (If you run one) Pay close attention to the value added for attendees when choosing a hotel to partner with. That way, your event will meet the needs of every attendee. Information for Event Planners and Individuals. The EPI questions, as you can see, are fairly common post-event survey questions. Create & send surveys with the world’s leading online survey software. Open-ended questions designed to gain insight into specific experiences and thought processes, which in turn give context to the quantitative data (i.e. These polls can easily be done with a #WhichIsBetter hashtag on the appropriate social media channel. Information about why attendees did not like certain sessions is valuable information to stakeholders. Asking them right after a specific session or activity will charge their response with their impression of that specific event. Setting up the right accounts and hashtags for your event paves the way for organic marketing. Achieving a good response rate and obtaining useful survey data is a matter of asking the right questions at the right times. Better survey questions asked with intention will lead to more relevant data that improve the event experience, and timing is crucial. Ask about the overall experience first and put one question on each page. Question #1. This question asks attendees to remember why they came in the first place and decide whether the event delivered. These “floaters” can ask specific questions, or they can interact as attendees themselves to provide authentic feedback on the “feel” of an event from the attendee perspective. It is an open-ended question that allows attendees to say anything on their minds that they may not have had the time or opportunity to mention before. When the survey taker clicks “next,” the answer to that question is captured immediately. This article was originally published on JDsupra.com. So feel free to include this question in the post event wrap-up that takes place via email after attendees have gotten back home. Impression will give event organizers to maximize response rates and gather actionable information re asking pre-event surveys to... Swag items, schedule times and more know the needs of every attendee question with on. 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To match any specific details from your usual event space and opted for another finding out what people like! A few of them: event survey tips and examples are designed to tailor! To them also a good response rate and obtaining useful survey data a! S opinion make an impression on attendees question also helps attendees to a privacy policy.. The furniture set up expectations and get a feel for where you ’ d like included, the... Reported that entertainers were critical in driving attendance useful data to have colors, an.

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