the outcome orientation perspective of ethics is called

3.1.2 Ethics for the greater good is a theory that is more focused on the outcome of your actions rather than the apparent virtue of the actions themselves. 3.1.2.1 Also referred to as . Virtue Ethics - Develop Good Character Traits. The term deontology is derived from the Greek deon, “duty,” and logos, “science.”. meta-ethics, which deals with the nature of the right or the good, as well as the nature and justification of ethical claims; 2.) Outcome: Theoretical Perspectives on Stratification Reading: Theoretical Perspectives on Social Stratification Reading: Theoretical Perspectives on Global Stratification a. There are other ways in which moral philosophy and philosophers can be categorized, but establishing ethical theories into their three schools is a useful way to understand ethics. Angela, who owns her own green cleaning service, is a marketer when she promotes her business to new clients. deontological. Marketing is thought to be evidence of an evolved. Seldom do we use one approach exclusively. Arriving at ethical principles through reason. The ethics orientation toward fair process is. The field of ethics is traditionally divided into three areas: 1.) Born in Learning outcomes describe the learning that will take place across the curriculum through concise statements, made in specific and measurable terms, of what students will know and/or be able to do as the result of having successfully completed a course. Interestingly, Curtin, Gallicano and Matthew found that, when faced with ethical situations in public relations, “Millennials will use utilitarian reasoning to avoid confrontation and achieve consensus.” The medical maxim 'do no harm', for example, is based in the outcome-oriented ethics of responsibility. John just purchased a new Honda Civic from the local Honda dealership. Is my behavior consistent with being a moral person? Similarly, in ethics, no school answers all the problems raised by social living. He is the author, coauthor, and editor of more than 20 books. You'll always be a step ahead of your competition if you simply think about your profit. When the strength provides superior and unique customer value and is difficult to imitate then the distinctive competence … a. Deontological 14. 06-01-2012 Solved by Schnoor. 3.1.1.1 The problem with virtue ethics is that societies can place different emphasis on different virtues. Am I doing more good or harm by my behavior? All of morality aims at the same thing but there are several basic ways to get there. ... which he called “final causes”. Great marketing is based on sound, logical-emotional and physical-laws of human and organization behavior. David Reimer and John Money Gender Reassignment Controversy: The John/Joan Case In the mid-1960s, psychologist John Money encouraged the gender reassignment of David Reimer, who was born a biological male but suffered irreparable damage to his penis as an infant. b. justilogical. The practice of the philosophy of ethics is the attempt to think carefully about ethical issues with a view to deciding how to live one's life. The idea is to base one’s actions on rational thought. In an exchange, the customer wants something from the company but the company wants nothing from the customer. Is my behavior making the world a better place? You will remember that teleological theories focus on the goal of the ethical action. Often called the theory of value, axiology is the philosophical study of goodness or the worth of something. This is because they focus entirely on the actions which a person performs. They argue that although thecategories of “men” and “women” arephysiologically distinct, the potential of feminism to liberate bothmen and wome… Seldom do we use one approach exclusively. For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms. One is through good nutrition, another is through exercise, and a third is through a spiritual discipline, and yet another stresses public health measures. Philosophers. Consequentialist theories are those that base moral judgements on the outcomes of a decision or an action. deontological. The process orientation perspective of ethics is called ____. Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. These four theories fall into one of two categories. The social world is messy and ethics helps us muddle through. A new theory aims to make sense of it all. What does reason require of me regarding my treatment of others? (It should also be noted that there are divisions and sub-divisions within each of the approaches.). The first step in the marketing management framework is, Marketing should be understood at both the strategic and conceptual levels as well as the. What is marketing NOT all about? While utilitarianism is currently a very popular ethical theory, there are some difficulties in relying on it as a sole method for moral decision-making. But good ethical judgment often requires finding the right mix for the particular circumstances at hand. What are my ethical principles telling me I should do? One of the factors currently stressing marketers is the pressure to show results. Which order is correct for the marketing framework? We made it much easier for you to find exactly what you're looking for on Sciemce. It is bringing these—and other—approaches together that you can live to the fullest. Both teleological and deontological ethical theories are called deontic or action-based theories of morality. The idea is that ethical decisions are made based on the consequences of the action, which is why it is also sometimes called consequentialism. The marketing framework can be used when you're. utilitarianism – Ethical choices that offer You and readers might be interested in my book on the subject, meant to help leaders position integrity as a practical organizational strategy that incorporates ethics - http://www.integro-inc.com/About/Navigating_Integrity_Book. Why do accounting and finance need to acknowledge the importance of marketing? Axiology is derived from the Greek to mean “value or worth,” and is primarily concerned with classifying things as good and how good they are. Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. The content of this field is kept private and will not be shown publicly. Each is vital but inadequate by itself. In order for Sara to best answer the question, "What do my customers want?," she should play golf and try out the equipment. normative ethics, which deals with the standards and principles used to determine whether something is right or good; 3.) Therefore, the result of a situation makes that decision OK. For example, it’s ethical for you to tell a white lie if it achieves what you need or want it to. The textbook will assume that _____ will be used for data intake in a company. Ethics of responsibility challenges this, saying that you must understand the consequences of your decisions and actions and answer to these, not just your high-minded principles. https://quizlet.com/400772629/marketing-for-managers-mar3802-flash-cards A company's marketing executives should assess the __________ in terms of a general analysis of a business problem or opportunity the company is facing. The three schools are virtue ethics, consequentialist ethics, and deontological or duty-based ethics. Ethical decision making must be a cornerstone of the coming robot revolution. The philosophy is known as utilitarianism. John is a marketer for Verizon. Get the help you need from a therapist near you–a FREE service from Psychology Today. What is Virtue Ethics? If the outcomes of an action are considered to be positive, or to give rise to benefits, then that action is held to be morally right. If you ask the average person, “What is marketing?,” one of the things you might hear is: a. As an ethical person, you may reflect upon your own integrity (the virtue school), or try to do more good than bad (the consequentialist approach), or adhere to ethical principles (the deontological philosophy). He puts together sales promotions and advertisements for a new cell phone. Sara works for a golf products company. The ethics of sustainability provides a clear sense of the principles that make sustainability more than just a simple problem-solving system, but make it an idea that is grounded in commonly understood ethical principles. Deontological ethics is commonly contrasted to consequentialism, … It is sometimes described as duty-, obligation-, or rule-based ethics. The Deontological Ethical System The deontological ethical system is grounded in the belief that how and why you do something is more important than the result(s) your behavior produces. The three schools of ethics are tools for thinking about morality. Gender binarism, which is the view that there are only twogenders—male and female—and that everyone is only one ofthem (Dea 2016a, 108), is assumed by most feminist ethicists in the1970s and 1980s (Jaggar 1974; Daly 1979). If your actions are inherently good, then it doesn’t matter what the outcome is — your conduct is ethically sound. 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